I don't know what it is -- there are a few LYSs that I can visit and not buy anything...but a certain one? I always end up walking out with yarn. Today I went in to pick up one tiny thing (a notion) for my SP, and I came out with two balls of this, and narrowly escaped dropping a pile of money on this, which I think I am in love with. The colors are exquisite. Yum. Sigh.